A strong brand strategy creates clear differentiation, connects with the target audience, and delivers long-term value for the brand.
A well-thought-out brand strategy is a valuable investment in a brand’s long-term success, as it forms the foundation for sustainable and effective brand development. Without a clear strategy, activities are often just scattered tactics with little lasting impact.
As a brand strategy consultancy based in Hamburg, advising iconic brands like NIVEA, tesa, Labello, and fritz kola, we’ve developed easy-to-apply tools and methods to help teams create strong brand strategies and implement them effortlessly in practice.
One example is our "Brand Yoga" format, where we systematically explore how a brand can be “stretched” into new directions—whether it’s new topics, categories, target groups, or markets.
At the core of our brand strategy work is our proprietary model, the "Brand Tic Tac Toe". This framework organizes the nine key elements of a strong brand—such as core target group, source of business, brand promise, tonality, and more—in a way that allows us to derive communication, innovation, and competitive strategies seamlessly.
"A unique talent of the Facts and Stories team is making the impossible possible. Their creativity and ability to execute ensure the success of every collaboration."
Thurid Kahl, Managing Director Stop The Water While Using Me
Karin Kiesl
+49 (0) 406 078 9365
A strong brand is authentic and creates an emotional connection with the customer.
Why Brand Strategy Consulting Is Essential for Your Business Success
As professional consultants, we understand the immense importance of a solid brand strategy for your company’s success. A well-thought-out brand strategy is the key to strengthening your brand, driving business growth, and building long-term customer loyalty.
Future-Proofing Heritage Brands
Heritage brands like tesa or NIVEA, with long histories and established customer bases, often face the challenge of keeping up with ever-changing markets. Based in Hamburg, our consultancy specializes in making such brands future-ready. We conduct an in-depth analysis of your brand and develop a tailored strategy that highlights your uniqueness while addressing current trends and consumer expectations. This approach allows you to preserve your brand’s core values while expanding into new target audiences.
Overcoming the Bermuda Triangle of Brand Development
It’s common for different stakeholders to have conflicting ideas about brand development, leading to confusion and uncertainty. That’s where we come in. We have extensive experience in resolving such conflicts and creating a clear, consistent brand identity. By bringing all parties to the table, listening carefully, and developing a shared vision, we help you navigate the Bermuda Triangle of brand development. This ensures clear strategic goals that contribute to your brand’s long-term success.
How We Help Young Brands Grow
In addition to our expertise with established brands, we excel at supporting young brands on their path to success. We understand the unique challenges that start-ups and emerging brands face and provide customized support to accelerate their growth.
We help young brands define their identity and market positioning. Working closely with you, we identify target audiences, clarify your brand values, and develop smart strategies to drive growth. We also assist in creating compelling brand communication and effective marketing plans to boost visibility and attract customers.
Financial efficiency is crucial for young brands, and we help you make the most of your budget to achieve maximum impact. Our consulting services also cover leveraging digital channels and technologies to enhance your brand’s online presence and expand your business.
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Book a Virtual Coffee with Us Now or Contact Us for a Customized Offer. We look forward to bringing your ideas to life together!
News & Inspiration
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Facts and Stories GmbH
Henriettenweg 13
20259 Hamburg