Deep Customer Understanding

Deep Customer Understanding is the Foundation of Every Innovation Project. Only those who truly know their customers and their needs can offer relevant solutions.

To achieve lasting success with your products or services, you need a clear understanding of your target audience’s values, attitudes, and needs. Our expertise in Customer Centricity Research helps you achieve exactly that.

We dive deep into the latest trends and conduct both quantitative and qualitative studies to gain comprehensive insights into your target audience. This in-depth understanding allows us to provide precise, relevant answers to your brand and product development questions while optimizing your customer journey based on data-driven insights.

Through detailed analyses and clear, actionable recommendations, we ensure that your customer insights are effectively integrated into your brand and communication strategies, securing sustainable market success.

“We've enjoyed working with Facts + Stories for years and especially appreciate their speed and flexibility, the clearly defined next steps derived from research results, and their deep understanding of our complex B2B target audience.”

Jochen H., Senior Brand Marketing Manager at onlyfy


Intrigued by the topic?
Then let’s get to know each other!

Kathrin Jander 
+49 (0) 406 078 9365
kathrin.jander@factsandstories.de

Book a Virtual Meeting

What Can You Achieve with Deep Customer Understanding?

  • Targeted portfolio development aligned with your audience
  • Optimization of the customer journey
  • Enhanced brand and product experiences
  • Insights into information behavior for effective media planning
  • Identification of purchase drivers and barriers
  • Clarity on brand perception compared to competitors

Every Successful Innovation Is Built on a Strong Consumer Insight.

Every Successful Innovation Is Based on a Deep Understanding of the Consumer

That’s why our Deep Customer Understanding approach is crucial for many brand strategy projects. We provide comprehensive consulting on the research methods and studies that best fit your specific questions.

Our focus is on deeply analyzing knowledge about your target audiences and integrating these insights into your organizational structures. Our expertise enables you to gain profound insights into your customers' needs and desires, using this knowledge strategically to develop products and services.

This way, we help you build your innovations on a strong foundation and secure long-term success.

Our Solutions in Deep Customer Understanding:

  • Brand Tracking: Assessing brand strength and awareness compared to competitors, with (implicit) measurement of brand image as a foundation for brand positioning.
  • Usage and Attitude (U&A) Studies: Quantitative surveys to gain a comprehensive understanding of product usage and consumer attitudes within a category.
  • Concept/Claim/Campaign Testing: Quantitative surveys where multiple variants are evaluated and prioritized by the target audience to support data-driven decisions.
  • In-Depth Interviews: Qualitative interviews with target audience representatives to uncover deep-seated motivators—optionally combined with hypnosis for enhanced insights.
  • "Knowledge to Action" Workshops: Deriving clear action steps from internal and external knowledge about the brand or consumer.
  • Customer Journey Check: Optimizing the customer journey based on quantitative and qualitative data.

Intrigued by the topic?
Then let’s get to know each other!
Book a virtual coffee with us now or contact us for a customized offer.
We look forward to bringing your ideas to life together!

Kathrin

Kathrin Jander 

+49 (0) 406 078 9365

kathrin.jander@factsandstories.de

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Facts and Stories GmbH
Henriettenweg 13
20259 Hamburg


+49 (0) 406 078 9365