Every great idea deserves a yes.
We build the path.

Every great idea deserves a yes.
We build the path.

FACTS + STORIES – THE INNOVATION AND STRATEGY CONSULTANCY FROM HAMBURG

Who we are

We are an innovation and strategy consultancy for strong, established brands in FMCG and B2B, nationally and internationally. We know the gap between good ideas and successful execution firsthand — from years on the company side, in corporations and brands.

Our strength lies in what traditional consultancies so often keep separate: strategic depth, genuine consumer and customer understanding, and the ability to translate both into decisions and language that actually land.

Who we are

We are an innovation and strategy consultancy for strong, established brands in FMCG and B2B, nationally and internationally. We know the gap between good ideas and successful execution firsthand — from years on the company side, in corporations and brands.

Our strength lies in what traditional consultancies so often keep separate: strategic depth, genuine consumer and customer understanding, and the ability to translate both into decisions and language that actually land.

More than 500 projects with over 180 brands and companies

The challenges our clients face

Our goal isn’t just to develop ideas. It’s to clear the path for them. Because in the end, what determines success isn’t the quality of the idea. It’s whether it gets heard, understood, and actually executed.

Developing innovations that fit the brand and build internal support

Understanding what the target audience is truly driven by, not just what they say

Sharpening brand strategy and establishing it as a shared decision-making foundation

Growing into new markets or audiences without losing brand identity

Giving innovation projects a clear direction

Communicating strategies internally in a way that makes teams act

Developing innovations that fit the brand and build internal support

Understanding what the target audience is truly driven by, not just what they say

Sharpening brand strategy and establishing it as a shared decision-making foundation

Growing into new markets or audiences without losing brand identity

Giving innovation projects a clear direction

Communicating strategies internally in a way that makes teams act

Clients who trust our expertise

What drives us

Our work connects three forces that are each strong on their own, but make the difference together:

Data creates the foundation. We understand what target audiences are truly driven by, how markets are developing, and which strategic position your brand can take.

Storytelling makes insights count. The best idea doesn’t win because it’s right, it wins because it’s heard and understood.

AI accelerates and sharpens both, deployed where it increases precision and speeds up decisions.

Our Core Competencies

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Strategic Innovation

Innovations don’t fail because of bad ideas. They fail because of missing direction.

  • Defined innovation fields with clear brand logic
  • Prioritized concept directions, test-ready and communicable internally
  • Decision foundations for the next innovation investment

More

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Brand Strategy

Brand strategy as a compass for growth.

  • A grounded brand positioning with a clear Brand Promise
  • Growth and innovation fields that fit the brand
  • Shared decision foundations that teams actually stand behind

More

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Customer Understanding

Every good decision starts with the right understanding.

  • Strategic insights and market research, from market opportunity to price, design, and communication
  • Research-based foundations for innovation and brand development
  • Clear recommendations for action, not just data presentations

More

Normal Hover

Innovations don’t fail because of bad ideas. They fail because of missing direction.

  • Defined innovation fields with clear brand logic
  • Prioritized concept directions, test-ready and communicable internally
  • Decision foundations for the next innovation investment

More

Normal Hover

Brand strategy as a compass for growth.

  • A grounded brand positioning with a clear Brand Promise
  • Growth and innovation fields that fit the brand
  • Shared decision foundations that teams actually stand behind

More

Normal Hover

Every good decision starts with the right understanding.

  • Strategic insights and market research, from market opportunity to price, design, and communication
  • Research-based foundations for innovation and brand development
  • Clear recommendations for action, not just data presentations

More

Strategic Storytelling

Good strategies don’t fail because of content. They fail because nobody understands them.

  • Clear alignment across teams and hierarchies
  • Consistent communication across all touchpoints
  • Core Strategic Narratives, Message Houses, and Story Banks as ready-to-use outputs

More

Trainings, Workshops & Talks

Knowledge that works. Insights that stay.

  • Keynotes & talks for conferences and company events
  • Workshops and sprints for teams that want to get to work immediately
  • Trainings for durable skill development

More

Strategic Innovation

Our Narrative Innovation Process connects insights, brand logic, and organizational reality from the start, rather than trying to reconcile them after the fact. Teams don’t leave the process with more options. They leave with a clear, collectively owned direction.

„We found an analogy that allows us, both internally and externally, to explain our service in the simplest possible way. And that helps us every day.”
Volker Matthies, Global Product Manager at Pfannenberg

„We found an analogy that allows us, both internally and externally, to explain our service in the simplest possible way. And that helps us every day.”
Volker Matthies, Global Product Manager bei Pfannenberg

Find out more

Brand Strategy

When brands want to grow, they need clear guardrails. For innovation decisions, communication, and long-term positioning. We develop brand strategies that don’t disappear into a drawer, but are used daily as a shared decision-making foundation.

„A particular talent of the Facts and Stories team is making the impossible possible. Their creativity and ability to execute make every collaboration a success.”
Thurid Kahl, Managing Director at Stop The Water While Using Me

„A particular talent of the Facts and Stories team is making the impossible possible. Their creativity and ability to execute make every collaboration a success.”
Thurid Kahl, Geschaftsführerin Stop The Water While Using Me

     Find out more

Customer Understanding

Data alone doesn’t create clarity. We translate customer and consumer knowledge into strategic insights, through qualitative and quantitative market research and AI-supported analysis. The result isn’t raw data. It’s decision-ready foundations.

„We have been happily working with Facts + Stories for years and particularly appreciate their speed and flexibility, the clearly derived next steps from the research results, and their deep understanding of our quite complex B2B target audience.”
Jochen H., Senior Brand-Marketing Manager at onlyfy

„We have been happily working with Facts + Stories for years and particularly appreciate their speed and flexibility, the clearly derived next steps from the research results, and their deep understanding of our quite complex B2B target audience.”
Jochen H., Senior Brand-Marketing Manager at onlyfy

Find out more

Strategic Storytelling

Between what a brand knows and what it says, there’s often a gap, internally and externally. We develop strategic narratives, messaging systems, and communication logic to close it.

„We had the chance to have a storytelling 1.5 hr session and I have to admit that it was mind-alternating experience which will not only have an immediate effect on the storytelling of our business, but also on the general attitude towards handling it. It was very inspiring and playful!”
Antonin Sulc, Machine Protection Scientist at DESY Hamburg

„We had the chance to have a storytelling 1.5 hr session and I have to admit that it was mind-alternating experience which will not only have an immediate effect on the storytelling of our business, but also on the general attitude towards handling it. It was very inspiring and playful!”
Antonin Sulc, Machine Protection Scientist at DESY Hamburg

Find out more

Trainings, Workshops & Talks

Strategic depth and practical tools as a keynote at a conference, a sprint with a team, or a training for team-leaders. On topics including the Narrative Innovation Process, Strategic Storytelling, Data Storytelling, and AI Empowerment.

Find out more

Upcoming Events

Upcoming Events

Thu, July 2, 2026
7:00 – 10:00 pm

Admin Night #3
Checking off together what you keep putting off alone.

Book your ticket

Do you have a project that needs direction?

Then we should get to know each other!

We help you move ideas through systems, make well-founded decisions, and bring strategies to life

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Book an appointment online

+49 (0) 406 078 9365

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Whitepaper & Books

Our white papers offer in-depth insights into product development, brand building and storytelling. Find out more about our approach and methods, and how they can help you achieve your goals.

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